- Plan plan plan! – It’s true when they say that not making a plan, is planning to fail. Create a social media plan for each of your social mediums and actually stick to it. The golden rule of social media marketing is a 30-60-10 ratio. 30% of content should be your own content (imagery, behind the scenes etc), 60% curated content (content other than your own, such as relatable photos etc) and 10% your own promotional/advertising content.
- Interact and engage – Tag, mention, regram, retweet, like, comment share and follow. Make it genuine too. Not only is this exposure, but also opens the door for networking and building relationships with your clients.
- Enable reviews – What’s the first thing that a potential client will reach for, after having a strong consideration towards your services? Reviews! Reviews will show off just how brilliant your salon is. Don’t fear negative reviews either – handling them positively and professionally is another indication to future clients that you take customer service online seriously.
28 Jun, 2018
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Your Social Media Feed is DOOMED without these 3 steps!
28 Jun, 2018
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